Sounds by Design is both art and individuality that is expressive and emotional in design and function. An exploration of shape, color, texture and contour that provides the world’s most breathtaking audio experience. This is functional art like never seen before.
Certainly acoustics are worth optimising. It another example of even more multiple layers of degradation in the form of reflection, standing waves, diffraction, lack of separation, compromised imaging etc. Basically it's all science but you can short-circuit the logic pathways using experience. The art is in balancing objective tradeoffs and I haven't come across many of these in acoustics setups myself (apart from design of the speaker cabinet itself) - there is usually a 'best-fit' solution for every room (certainly with my speakers).